/usr/share/menu/vlc is in vlc 2.0.1-4.
This file is owned by root:root, with mode 0o644.
The actual contents of the file can be viewed below.
1 2 3 | ?package(vlc):command="/usr/bin/qvlc" hotkey="V" needs="X11" \
section="Applications/Video" title="VLC media player" \
icon="/usr/share/icons/hicolor/32x32/apps/vlc.xpm" hints="Video"
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