/usr/share/app-install/desktop/ubuntu-ui-toolkit-examples:unit-converter.desktop is in app-install-data 14.04.0.
This file is owned by root:root, with mode 0o644.
The actual contents of the file can be viewed below.
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X-AppInstall-Package=ubuntu-ui-toolkit-examples
X-AppInstall-Popcon=12
X-AppInstall-Section=universe
Name=converter
Comment=My project description
Exec=/usr/bin/qmlscene $@ /usr/lib/ubuntu-ui-toolkit/examples/unit-converter/unit-converter.qml
Icon=qmlscene
Terminal=false
Type=Application
X-Ubuntu-Touch=true
X-Ubuntu-Gettext-Domain=app-install-data
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