/lib/udev/rules.d/90-fwupd-devices.rules is in fwupd 0.7.0-0ubuntu4.
This file is owned by root:root, with mode 0o644.
The actual contents of the file can be viewed below.
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# Copyright (C) 2015 Richard Hughes <richard@hughsie.com>
#
# Licensed under the GNU General Public License Version 2
#
# This program is free software; you can redistribute it and/or modify
# it under the terms of the GNU General Public License as published by
# the Free Software Foundation; either version 2 of the License, or
# (at your option) any later version.
# VIA USB 3.0 VL811 Hub
SUBSYSTEM=="usb", DRIVER=="hub", ATTRS{idVendor}=="2109", ATTRS{idProduct}=="0810", ENV{FWUPD_GUID}="adbb9034-b577-42c2-a661-1ee4f49ef64c", ENV{FWUPD_VENDOR}="VIA", ENV{FWUPD_MODEL}="USB 3.0 VL811 Hub"
# VIA USB 3.0 VL811+ Hub
SUBSYSTEM=="usb", DRIVER=="hub", ATTRS{idVendor}=="2109", ATTRS{idProduct}=="0811", ENV{FWUPD_GUID}="54f84d05-c917-4c50-8b35-44feabaaa323", ENV{FWUPD_VENDOR}="VIA", ENV{FWUPD_MODEL}="USB 3.0 VL811+ Hub"
# VIA USB 3.0 VL812 Hub
SUBSYSTEM=="usb", DRIVER=="hub", ATTRS{idVendor}=="2109", ATTRS{idProduct}=="0812", ENV{FWUPD_GUID}="cd0314ec-b80f-4d1a-a24f-c409183a8b2d", ENV{FWUPD_VENDOR}="VIA", ENV{FWUPD_MODEL}="USB 3.0 VL812 Hub"
# VIA USB 3.0 VL812 B2 Hub
SUBSYSTEM=="usb", DRIVER=="hub", ATTRS{idVendor}=="2109", ATTRS{idProduct}=="2812", ENV{FWUPD_GUID}="26470009-97a8-4028-867a-bbbac6ee7bf0", ENV{FWUPD_VENDOR}="VIA", ENV{FWUPD_MODEL}="USB 3.0 VL812 B2 Hub"
ENV{FWUPD_GUID}=="*?", ENV{ID_MODEL}=="", IMPORT{builtin}="usb_id"
ENV{FWUPD_GUID}=="*?", ENV{ID_MODEL_FROM_DATABASE}=="", IMPORT{builtin}="hwdb --subsystem=usb"
# PCI cards with ROM
SUBSYSTEM=="pci", TEST=="/sys$devpath/rom", ENV{FWUPD_GUID}="$attr{vendor}:$attr{device}"
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